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Online Reference For Body, Mind & Spirit

Term: Emile Coue

DEFINITION:
The modern father of positive affirmation. Coue (1852–1926) discovered the concept that frequent repetition of optimistic concepts could have a positive effect on a person. His most famous repetitive expression was “Every day in every way I’m getting better and better.” This technique is also known as Coueism (“koo-way-ism”).
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