Cheryl "CryBaby" Cryer (MBA, 2004) started her highly regarded companies, CryBaby Wellness and Fat Sam's for Pets, in 2017 after a self-guided, doctor-approved journey prioritizing natural healing over pharmaceuticals. A formulator, educator, and maker, you can find her bulk and finished products at small shops, used by physical therapists and bodyworkers, and by specialty foodservice professionals across the US. Cheryl recently earned a certification in medicinal plants from Cornell University (2022). For more, visit her at www.CryBabyWellness.com.